(with respectful acknowledgements to the AA)

Earlier this year I was at a conference where the speaker tried an icebreaker.  ‘If your organisation were an animal’, he asked, ‘what would sort of animal would it be?’ Everyone around my table was studiously avoiding eye contact, trying hard not to go first.  I was muttering to myself ‘I hate things like this.  I’m just not creative enough for this’ when he asked his second icebreaker: ‘If your organisation were a car, what sort of car would it be?’

And it instantly hit me – Syzygy is an AA van*.  We help broken down mission workers.  We fix the problem.  We get you where you’re going.  And though you might only see one person when you deal with Syzygy, there’s a whole team of experts behind him.

Within a matter of minutes I had refined this image further, to detail the types of services we provide:

Roadside assistance: We’re there for you when you break down.  Advice on stress, debriefing, mentoring and hospitality can help get you back on the road.

Relay: Wherever you’re going, we’ll help get you there!  We provide practical  support, from lending you a car to advice on preparing for re-entry, with online guides to missions on our website.

Homestart: When things start going wrong in the field, we can help by providing pastoral visits, problem solving, crisis management and relief staffing.

As a result of that revelation, we are changing our image.  We think that this imagery fully encapsulates our ethos of help, support and practical problem solving.  In future we’ll be using a photo of a flashing orange light as our logo, and we’ve adopted a new tagline:

THE SUPPORT SERVICE FOR MISSION WORKERS

I did think that ‘rescue service’ or ‘emergency service’ sounded more punchy, but on reflection we decided that this doesn’t accurately reflect the fact that much of what we do is not done in a crisis, but is about preventing a crisis happening.

A new image, but the same service – striving to keep mission workers in good physical, emotional and spiritual condition so that they are able to at carrying out their God-given mandate.  Our new flyer is out this week.  Click on the image to the left to read it.  If you’d like some copies to display at church or in your workplace, please email tim@syzygy.org.uk

*Other breakdown services are available.  Actually I should have chosen RAC because at least they’re orange like Syzygy.