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Many mission workers (particularly ones of a certain age!) are completely unable to understand the fascination with things like Facebook, Twitter and YouTube (other social media tools are also available) yet these applications are considered almost indispensible to a younger generation.  Together they are referred to as social media, and they have become a key feature of how people relate to one another, keep in touch, form community and express themselves to the world.

For a lot of mission workers there is not the perceived need to be involved in this seemingly self-obsessed activity in which many people can spend a significant amount of their time.  Why would you want to, when there’s already so much work to do?  Here’s why: one of a mission worker’s greatest needs is to be able to communicate effectively.  We all need to ensure that our supporters buy into the work God has called us to, know what to pray for, and how they can support us, particularly in an emergency.  Many of us spend up to 10% of our time communicating with our supporters, which may feel like a distraction from the work we’re here to do, but if we communicate effectively, we maintain the support that keeps us doing that work.  Using social media enables us to communicate quickly and effectively to a large number of people, and the added bonus is that it’s free!

Facebook now connects over 400 million people.  You have a ‘status’  which tells people what you’re doing, or more frequently how you’re feeling.  If you’re having a difficult time, just type ‘FRUSTRATED!!!’ into your status and see the rapid and empathetic response you get!  Facebook also gives you an opportunity to post photos of what you’re doing, and if you have family on different continents, grandparents can see how their grandchildren are growing up.

Skype is an internet application which allows you to use your computer or mobile to make free phone calls to another.  The quality is highly dependent on your connection but it’s a great way to talk to people on the other side of the planet!  You can also use a webcam to see the people you’re talking to, although this can damage the audio quality.  If you have a good enough connection, you can also try conference calls, which cuts down the need for international travel.

WordPress is a simple way of building a website using templates already created for you.  You can keep it simple, and just have a blog page, or build something more complicated if you feel adventurous.  You’re reading a WordPress screen right now.  You can use it to tell people what you’re thinking, doing or feeling.  It’s important to many people as a way to express themselves and it’s a great way of communicating with supporters.

YouTube is an easy way of posting videos onto the internet where anyone can watch them.  You can use it to show people where you live, where you work, and what you do.  Using it helps maintain the link with your supporters.  Record a simple greeting to your church once in a while, upload it to YouTube, and the church can show it during a meeting.  If a picture’s worth a thousand words, a video’s worth a million.

Twitter only allows you 140 characters to communicate with ‘followers’, but its brevity is its strength.  It forces you to distill your thoughts when you might be tempted to ramble on.  In urgent need of prayer?  Send a text to Twitter and hundreds of followers can be praying within minutes.  Use it to post links to your blog, other websites, or just tell people what you’re thinking.  Be careful not to overdo it as your followers may get bored with constant tweeting.

Of course, your ability to use all these tools will be highly dependent on the quality of your connection, but even if you’re using 56k dialup it’s still worth having a go.  See Adam’s post from last March for help on making the most of this, or try using your mobile either to surf or to connect your computer to the internet.

Please remember that if you’re in a creative access nation some of these tools can be risky to use, but BlackBerrys are pretty secure devices and so is the IronKey which we reviewed last year.  You can also use a false name known only to your friends, and password protect your video postings so that only your closest confidantes can watch.  But still be careful what you put out on public media.

Next month: Adam will explain how to get started on Facebook

One Response to Why every mission worker needs to use social media

  1. Pingback: SYZYGY MISSIONS SUPPORT NETWORK » Blog Archive » Review of the year

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